{
  "schema_version": "1.0",
  "release": "9.1.0",
  "release_version": "9.0.0",
  "cumulative_through_phase": 14,
  "site": "https://gulfscientificequipment.com/",
  "name": "GSE Conversion Engine",
  "purpose": "Move a technical buyer from research to a controlled, attributable and route-specific RFQ without treating website copy as an offer.",
  "positioning": {
    "gse_role": "Distributor, technical sourcing channel and quotation path.",
    "manufacturer_boundary": "Applied Physics Corporation is named as manufacturer only for applicable products. The site makes no ownership, independence, authorization or exclusivity claim.",
    "commercial_boundary": "A form submission is a request for review, not an order, offer, engineering approval, inventory representation, channel confirmation or delivery commitment."
  },
  "counts": {
    "cumulative_managed_assets": 206,
    "managed_pages": 170,
    "technical_guides": 36,
    "phase11_product_family_research_pages": 13,
    "phase12_new_conversion_pages": 11,
    "phase12_enhanced_existing_pages": 14,
    "technical_routes": 7
  },
  "conversion_pages": [
    {
      "name": "Scientific Equipment Buyer Support",
      "url": "https://gulfscientificequipment.com/buyer-support/",
      "stage": "consideration",
      "route": "general",
      "schema_type": "CollectionPage",
      "indexing": "index"
    },
    {
      "name": "How GSE Quotes Scientific Equipment",
      "url": "https://gulfscientificequipment.com/buyer-support/how-gse-quotes-scientific-equipment/",
      "stage": "decision",
      "route": "general",
      "schema_type": "HowTo",
      "indexing": "index"
    },
    {
      "name": "Scientific Equipment RFQ Checklist",
      "url": "https://gulfscientificequipment.com/buyer-support/scientific-equipment-rfq-checklist/",
      "stage": "decision",
      "route": "general",
      "schema_type": "HowTo",
      "indexing": "index"
    },
    {
      "name": "Technical Data, Attachments & Confidentiality",
      "url": "https://gulfscientificequipment.com/buyer-support/technical-data-confidentiality/",
      "stage": "consideration",
      "route": "general",
      "schema_type": "WebPage",
      "indexing": "index"
    },
    {
      "name": "Scientific Equipment Quote Evaluation",
      "url": "https://gulfscientificequipment.com/buyer-support/scientific-equipment-quote-evaluation/",
      "stage": "decision",
      "route": "general",
      "schema_type": "HowTo",
      "indexing": "index"
    },
    {
      "name": "Scientific Equipment Lead-Time Planning",
      "url": "https://gulfscientificequipment.com/buyer-support/scientific-equipment-lead-time-planning/",
      "stage": "decision",
      "route": "general",
      "schema_type": "HowTo",
      "indexing": "index"
    },
    {
      "name": "Scientific Equipment Shipping, Delivery & Acceptance",
      "url": "https://gulfscientificequipment.com/buyer-support/shipping-delivery-acceptance/",
      "stage": "decision",
      "route": "general",
      "schema_type": "HowTo",
      "indexing": "index"
    },
    {
      "name": "Purchase Order & Vendor Onboarding for Scientific Equipment",
      "url": "https://gulfscientificequipment.com/buyer-support/purchase-order-vendor-onboarding/",
      "stage": "decision",
      "route": "general",
      "schema_type": "HowTo",
      "indexing": "index"
    },
    {
      "name": "Special-Order Scientific Equipment Commercial Terms Checklist",
      "url": "https://gulfscientificequipment.com/buyer-support/special-order-commercial-terms-checklist/",
      "stage": "decision",
      "route": "general",
      "schema_type": "HowTo",
      "indexing": "index"
    },
    {
      "name": "Scientific Equipment RFQ Readiness Check",
      "url": "https://gulfscientificequipment.com/selection-tools/rfq-readiness-check/",
      "stage": "decision",
      "route": "general",
      "schema_type": "WebApplication",
      "indexing": "index"
    },
    {
      "name": "Technical RFQ Received",
      "url": "https://gulfscientificequipment.com/request-a-quote/thank-you/",
      "stage": "conversion",
      "route": "general",
      "schema_type": "WebPage",
      "indexing": "noindex,nofollow"
    }
  ],
  "technical_routes": {
    "general": "Fallback and cross-category requests",
    "cleanroom-airflow": "Cleanroom foggers, smoke studies and airflow visualization",
    "metrology-standards": "Calibration wafers, particle standards and metrology",
    "monitoring-manufacturer": "Particle counters and environmental monitoring",
    "validation-instruments": "HEPA testing, airflow, thermal validation and microbial sampling",
    "manufacturer-manufacturer": "Manufacturer and equipment sourcing",
    "laboratory-sourcing": "General scientific and laboratory sourcing"
  },
  "rfq": {
    "url": "https://gulfscientificequipment.com/request-a-quote/",
    "confirmation_url": "https://gulfscientificequipment.com/request-a-quote/thank-you/",
    "steps": [
      "Contact",
      "Requirement",
      "Commercial",
      "Review"
    ],
    "server_generated_reference": true,
    "readiness_score_range": "0–100",
    "readiness_bands": [
      "Discovery needed",
      "Review-ready",
      "Quote-ready"
    ],
    "attachment_supported": true,
    "routing_rule": "Route is calculated from request type, equipment category and manufacturer/model evidence; recipients are configurable in WordPress Tools → GSE Conversion Engine."
  },
  "attribution": {
    "first_touch": [
      "landing_page",
      "first_referrer",
      "first_utm_source",
      "first_utm_medium",
      "first_utm_campaign",
      "first_utm_content",
      "first_utm_term"
    ],
    "current_touch": [
      "source_page",
      "original_referrer",
      "current_utm_source",
      "current_utm_medium",
      "current_utm_campaign",
      "current_utm_content",
      "current_utm_term",
      "gclid",
      "msclkid",
      "fbclid"
    ],
    "session_reference": true,
    "events": [
      "gse_conversion_cta_view",
      "gse_conversion_cta_click",
      "gse_cta_click",
      "gse_phone_click",
      "gse_email_click",
      "gse_download_click",
      "gse_rfq_start",
      "gse_rfq_step_view",
      "gse_rfq_step_complete",
      "gse_rfq_validation_error",
      "gse_rfq_submit",
      "gse_rfq_success",
      "gse_readiness_start",
      "gse_readiness_complete",
      "gse_rfq_thank_you_view"
    ],
    "analytics_privacy": "Events use route, stage, step, score band and CTA labels. Contact information and free-text requirement values are not intentionally pushed to the data layer."
  },
  "privacy_and_security": {
    "custom_lead_database": false,
    "browser_readiness_tool_personal_data": false,
    "honeypot": true,
    "minimum_submission_time": true,
    "stale_session_rejection": true,
    "nda_boundary": "The public form does not create an NDA. Sensitive data should use an approved controlled transfer method."
  },
  "live_acceptance_gates": [
    "Resolve public 403 and pass browser/crawler user-agent matrix",
    "Update WordPress core to at least 7.0.4 and verify checksums",
    "Configure route recipients",
    "Verify SMTP/SPF/DKIM/DMARC",
    "Test attachments, Reply-To and lead reference from external desktop and mobile clients",
    "Connect GSE-owned Search Console, GA4 and GTM properties",
    "Verify analytics events contain no PII or free text",
    "Submit the working sitemap after public acceptance passes"
  ],
  "phase13_launch_integration": {
    "rfq_cache_control": "no-store on RFQ and confirmation routes",
    "health_endpoint": "https://gulfscientificequipment.com/wp-json/gse/v1/health",
    "external_delivery_evidence_required": true,
    "mail_authentication_evidence_required": true
  },
  "phase14_market_ownership": {
    "index": "https://gulfscientificequipment.com/data/market-ownership-index.json",
    "activation_boundary": "No promotion until production access and required evidence gates pass."
  }
}